Fan Yang is currently an Assistant Professor of Marketing at UCL School of Management. She obtained a Ph.D. in marketing from the University of British Columbia, an M.Phil in Industrial Engineering and Logistics Management from Hong Kong University of Science and Technology (HKUST), and a B.Sc in Mathematics and Applied Mathematics from Sun Yat-Sen University.

Research Interests

Substantive: Causal Inference, Marketing Analytics, Digital Marketing, Two-sided Markets.

Methodology: Statistical Models, Bayesian and Econometrics, Machine Learning, Structural Modeling.

Publication

Yang, F., Qian, Y., & Xie, H. (2025). Addressing endogeneity using a two-stage copula generated regressor approach. Journal of Marketing Research, 62(4), 601-623.