Students from UCL School of Management showcased creativity, commercial awareness, and industry-ready talent at the Amazon Challenge the Fake Finale, held in Canary Wharf on Friday 24 April. The event marked the culmination of months of collaboration between Amazon, The Anti-Counterfeiting Group (ACG), SHADO, and both academic and careers teams at UCL, bringing together students and industry to tackle the global challenge of counterfeit consumption.