Dr. Tajwar Malik is a Teaching Associate for Global Marketing Strategy within School of Management at UCL. He holds Doctorate in Business Administration (Specialised in Technology Adoption and Consumer Behaviour) and is Master’s in International Marketing from London South Bank University. Tajwar devoted his research revolving around Psychological Marketing and Consumer-Technology Interactions.Professionally, Tajwar has been associated in Tech industry with the likes of Samsung and Panasonic ltd. Tajwar’s overall aim is to bridge the gap between academia and practical industry in order to emphasize on ‘Application’ of theories and models.

Tajwar’s research focuses on Technology Adoption, Innovation, Smartphone, National cultures, Virtual Reality, Artificial Intelligence, Machine Learning, Marketing 5.0, Luxury Branding