Vin is a doctoral researcher at the UKRI Circular Economy Hub, part of the £30 million National Interdisciplinary Circular Economy Research (NICER) Programme. His research explores how businesses can integrate social value into their circular economy transformations, working with three multinational enterprises (MNEs) to develop practical frameworks for implementation. Alongside his research, he maintains an active teaching portfolio at UCL and the University of Exeter. Beyond academia, Vin recently served as a Product Manager at John Deere, overseeing the aftermarket parts portfolio for UK and European markets. His entrepreneurial experience includes founding and leading SpudMe, a digital networking platform where he secured multiple grants and managed a diverse team of 15 members across 9 countries. This combination of academic research, industry experience, and entrepreneurial leadership provides valuable insights into both the theoretical foundations and practical challenges of strategic business innovation.