Xingyi is a PhD in Marketing at UCL School of Management. Before starting her PhD, she holds a Master degree in Business Analytics in computer science from UCL (2017) and a Bachelor degree in Computer Science with Business and Management from the University of Manchester (2016). 

Her research interests focus on the field of digital marketing. Her passion lies in exploring the dynamic intersection of data-driven causal inference, econometric models, machine learning and natural language processing. By applying these techniques on various unstructured data source (across text, audio, image, video), she seeks to understand the underlying factors that drive consumer preference and decision-making, enabling businesses to make informed marketing strategies and optimize their digital campaigns.