Overview
Start date: September 2025
Duration: 12 months (Full-time only)
Fees: UK - £43,500 (per annum). Overseas - £43,500 (per annum)
Application deadline: Applications are open from 24 October 2024 close as follows - Applicants who require a visa: applications close on 27 June 2025 at 17:00 UK time, Applicants who do not require a visa: applications close on 29 August 2025 at 17:00 UK time.
Entry: An undergraduate degree at 2:1 Honours (or equivalent) from a recognised university. Applicants are also required to meet the Level 2 English Language requirements. Learn more.
Location: This programme is delivered at our Canary Wharf campus.
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Programme
The Marketing Science MSc is a unique programme designed for students interested in mastering the latest analytical techniques and cutting-edge scientific methods in today’s dynamic marketing practice.
The world of marketing has increasingly become more driven by digital and technology, with many critical decisions informed by data and analytics. Marketing’s data revolution means that future practitioners will need to be both creative and analytically sound.
Our programme was designed with industry demand in mind, informed by direct feedback from employers from established organisations and enterprises. The programme equips you with the data analytical and digital technology skills needed to produce informed, evidence-based, and effective marketing solutions to meet organisations’ demands.
The programme is well-suited for individuals passionate about marketing and data analytics. The practical focus of the programme ensures that graduates are well positioned to secure successful careers in large organisations, startups, or as entrepreneurs.
As a Marketing Science MSc student, you will develop strong marketing intuition and strategic marketing insights driven by analytics.
The programme concludes with a group business project in which you address a significant marketing analytics challenge experienced by the client organisation. By drawing on the knowledge and skills you have gained during the MSc Marketing Science programme, you demonstrate your ability to integrate the learning and apply it into a novel real world marketing problem.
Programme Structure
The programme is designed to introduce you to key marketing principles and data analytics, enabling informed decision making in strategic marketing. In Term 1, you’ll develop fundamental skills in statistical modelling, marketing principles, analytics, and programming. Term 2 advances to strategic skills in economics, marketing strategy, machine learning, and market intelligence, with options to specialise in pricing, data management, or risk analysis. Throughout the year, you’ll build and expand these skills, culminating in Term 3 with a business project that provides industry experience with an established organisation, and further specialisation in digital marketing or causal inference, preparing you for impactful marketing roles.
The programme will be delivered through a combination of lectures, workshops, class discussions based on case studies, practical sessions and group projects.
Students will take 4 compulsory taught modules in Term 1. In Term 2, students will take 3 compulsory modules and 1 optional taught module, (choosing from 3 bespoke modules).
Finally, in Term 3, students will take the business project with 1 optional taught module, (choosing from 2 bespoke modules).
All taught modules are 15 credits, and the business project in Term 3 will be 45 credits. The business project will put you into groups under the supervision of a faculty member to work with real-world external organisations. Students will be assessed on both individual and group components.
Each taught module will typically be delivered over 10 teaching weeks, with 3 contact hours per week. Students are expected to spend approximately 7–12 hours each week in non-contact hours on independent study, assessment preparation, e-learning, and exam revision.
The total number of weekly contact hours may vary according to the module demand and weekly activities undertaken.
Modules
Programme for Students Starting in September 2025
| Core Modules | Optional Modules |
|---|---|
|
Statistical Modelling (15 credits) Principles of Marketing (15 credits) Marketing Analytics (15 credits) Programming for Analytics (15 credits) Economics and Marketing Strategy (15 credits) Market Intelligence (15 credits) Machine Learning and AI for Marketing (15 credits) Business Project (45 credits)
|
Pricing Management (15 credits) Data Management: Tools and Techniques (15 credits) Digital Marketing and Online Platforms (15 credits) Causal Inference for Marketing (15 credits) Decision and Risk Analysis MSIN0159 (15 credits)
|
How is this programme unique?
This programme is like no other due to its analytical and data-driven nature, combined with rigorous research-backed teaching in marketing theory and practice. Developed by leading marketing scientists in collaboration with industry employers and with the continued support of dedicated external advisors with expertise in marketing and strategy, the programme equips you with all the skills needed to build a strong career in all facets of emerging marketing roles. You will also gain programming knowledge, which in today’s digital business landscape is becoming increasingly sought after by employers.
Our programme uniquely positions you at the forefront of marketing in the AI era by seamlessly blending core marketing principles with cutting-edge data analytics and AI technologies. With hands-on industry projects and specialised tracks in digital marketing or causal methods, you are exceptionally equipped to lead, innovate, and drive transformation in today’s data-driven marketing landscape. This holistic approach to marketing enables you to identify customer needs, optimise pricing, enhance engagement, and deliver intelligent solutions that significantly improve company performance and drive revenue growth.
The learning and teaching structure of the programme has been created with the real business world in mind. A combination of lectures and case study discussions will help you maximise your experience working both in a team setting and individually.
The final group project is an experiential learning module that creates a tangible project at a client organisation. Engaging with an external organisation during your studies and delivering a real solution will enhance your employability. It is a unique component of the programme, allowing you to practically apply the skills and knowledge you have developed on the programme to address an important marketing problem experienced by the client organisation. The types of projects will range from planning the expansion of product lines and reaching new customers in a new market segment to optimising marketing campaigns and creating and executing effective marketing experiments.
Our faculty members in the Marketing & Analytics research group will lead the delivery of the programme. With research degrees from the world’s leading institutions in quantitative marketing and economics, substantial expertise in cutting-edge marketing tools and methodologies, and with experience working with the world’s leading firms and technology companies on their marketing problems, they are ideally positioned to help our students develop highly sought after analytical marketing skills. The teaching team comprises not only of academic leads, but practitioners working in industry, providing the balance of academic and practical knowledge.
Exposure to industry insights to understand organisations’ strategic marketing decisions is a key element of the programme. As a Marketing Science MSc student you will have the opportunity to network with industry professionals and alumni and attend workshops and talks to build your professional network from the start of your time with us.
Applications
We are looking for students with an analytical appetite who are passionate about marketing and creative problem solving.
As an MSc Marketing Science student, you are expected to be passionate and enthusiastic about both marketing and data analytics. You should demonstrate strong analytical mindset, a keen interest in leveraging AI and data for strategic decision-making, and a desire to lead and innovate in the dynamic marketing landscape. Our ideal students come from diverse and rigorous academic and professional backgrounds, bringing unique perspectives and experiences to the programme. No prior knowledge of coding or programming is required, however, Python will be a key component of the degree programme, and you should be highly motivated to develop these skills right from the start. With this in mind, we expect a great deal from our students, as you will no doubt go on to have great careers in cutting-edge organisations or create your own successful business. If you choose to study with us, you can expect to work hard and challenge yourself as we challenge you.
Application Process
Applications are open from 24 October 2024 close as follows - Applicants who require a visa: applications close on 27 June 2025 at 17:00 UK time, Applicants who do not require a visa: applications close on 29 August 2025 at 17:00 UK time. Students are advised to apply as early as possible due to the competition for places.
Apply to MSc Marketing Science
Academic Entry Requirements
• A minimum of an upper second-class UK Bachelor's degree or an overseas qualification of an equivalent standard. Applicants must have a strong analytical appetite and aptitude for quantitative analysis, and can come with a variety of degrees including but not limited to management, economics, statistics, all areas of engineering, computer science, psychology and other physical or social sciences. International students can find their international equivalency on the UCL international students website. Applicants are not required to submit a Graduate Record Examinations (GRE) or Graduate Management Admissions Test (GMAT) result as part of their application. However, strong quantitative and analytical results in these tests can add weight to an application.
English Language Requirement
• The English language level for this programme is: Level 2.
• Further information can be found on our English language requirements page.
Personal statement
A personal statement is a key component of the application process and must accompany the initial application. The statement should capture and articulate your motivation to pursue the MSc Marketing Science programme, demonstrating ambition and excitement for marketing and a strong appetite for analytical skill development. A unique, well-researched statement of grounded short- and long-term professional and personal objectives is preferred.
Key personal statement objectives:
- Demonstrate ambition and excitement for marketing, and a strong appetite for analytics and data.
- Provide a unique personal statement of grounded short- and long-term professional and personal objectives.
- Identify your strengths and weaknesses, and explain what you hope to gain from the programme.
- Show an understanding of the innovative nature and the mission of the programme.
Interview
Applicants who meet the entry requirements and provide an appropriate professional statement will be reviewed. Those considered eligible for the next stage will be invited to an online video interview, with the invitation sent by email from Kira Talent.
Applications for MSc Marketing Science are assessed in 4 stages:
| Stage 1 - Initial assessment |
Once we have received your application and references from your nominated referees, we will check to ensure that you meet the minimum academic requirements for the programme. Due to the highly competitive nature of the programme, meeting the minimum requirements is essential for consideration to progress to stage 2. It is important to note that meeting the minimum criteria does not guarantee entry as this is a very competitive programme. Having evidenced experience/qualification in Statistics and Programming would definitely be an advantage, and it is important for you to state this clearly in your application and during your interview. A list of the standard entry requirements and their international equivalents can be found in the Key Information section of the MSc Marketing Science Prospectus page. Please note, that UCL uses weighted averages to measure applicants’ current academic level. |
| Stage 2 - Completion of an interview | During stage 2 your application will be considered further. Most candidates with profiles of interest may be emailed an interview invitation. You will have a strict deadline (usually a week) by which to complete the online interview. Failure to do so will lead to your application being rejected. |
| Stage 3 - Post interview selection |
After completion of the interview, your interview and application will be considered further. During this stage, we will rate applications on their interview responses, academic profile, career aspirations and international profile. We are looking for students with drive, talent, intelligence, vigour, critical thinking and analytical skills. If your application is at the lower end of the ranked applications, your application will be deemed unsuccessful and you will be informed of this on the application portal. If your application is at the high end an offer recommendation will be forwarded to the Graduate Admissions Office for processing. Alternatively, if your application is ranked in the middle range, your application will be moved to stage 4. |
| Stage 4 - Holding |
During this stage applications are held and regularly reviewed. When they are reviewed the Programme Director will consider all applications currently at stage 4 and recommend offers to the strongest candidates until all places are filled. Please note that those who enter stage 4 may not receive a decision before August 2025. |
UCL aims to complete stages 1-2 within 12 weeks. Stage 3 will begin from January 2025 onwards. Applicants who enter stage 4 may not receive a decision before August 2025.
Tuition Fees and Scholarships
Tuition Fees
The 2025-26 fees will be published in Autumn 2024. Learn more about tuition fees.
Scholarships and Funding
This programme may include opportunities for students to undertake optional international study trips. The costs of such trips are usually covered by students although some elements may be subsidised or grants available depending on the destination, organisational and support responsibilities. On average, costs would be around £1,000 to £1,750 depending on the trip location, personal flight preferences and spending habits as well as the prevailing exchange rates.
Careers
As Marketing has increasingly become a data and digital technology-driven practice, employers are looking for specialists who combine traditional marketing theory and cutting-edge data analytical skills to assist companies through data-driven solutions.
Our careers team works with students to enhance their employability, provide tailored individual career support, and facilitate connections with employers globally. Please visit our Careers page for further information.
Developed with industry demand and built in collaboration with employers' insights, we envision our graduates to be highly sought after, working in a variety of roles.
Potential roles after graduation could include, but are not limited to:
- Marketing Analyst
- Digital Marketing Specialist
- Brand Analyst
- Marketing Manager
- Entrepreneur
- Al spoecialist in Marketing
- Customer Insights Manager
- E-commerce Analyst
This MSc Marketing Science programme’s inaugural cohort will join us in September 2025, and graduate outcomes data will be published subsequently. As a Business School across our existing MSc programmes typically 85% of UCL School of Management graduates go on to secure highly-skilled work or pursue further education in over 58 countries with a mean salary of £43,436 (Graduate Outcomes Data 2021-2022).
Canary Wharf Campus
The programme is taught at the UCL School of Management’s home in Canary Wharf, at the heart of London’s business and finance hub. The strategic location provides access to a network of large organisations in the immediate surroundings. You will also be able to network with UCL School of Management alumni while you study and attend various events organised by the Careers team to build a strong foundational network.
Contact
For further queries regarding admissions please see the UCL Postgraduate Admissions Webpage.
You can also contact the Programme Team at mgmt-marsci@ucl.ac.uk.
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FAQs
You may apply now for a place on a programme without a current English test as long as you send your qualification as soon as you receive it. If you are offered a place, it will be conditional on you providing evidence of meeting UCL's English Language Requirements before the start of the programme.