The MSc Marketing Science is a distinctive programme designed for students eager to master the most current analytical techniques and scientific methods that are reshaping modern marketing practice. 

Marketing is increasingly driven by digital technologies and data analytics, with key decisions informed by robust evidence and predictive insights. Today’s marketing professionals need to combine creativity with strong data fluency to solve complex challenges. 

Developed with extensive industry input from leading employers across sectors, the programme equips you with analytical, programming, and digital technology skills to produce evidence-based marketing strategies aligned with organisational goals. 

This programme is ideal for those passionate about marketing and data analytics alike. Its practical orientation ensures graduates are highly competitive for roles in multinational firms, agile startups, and entrepreneurial ventures. 

You will cultivate sharp marketing intuition paired with strategic insights powered by data analytics. 

The programme culminates in a group business project where you tackle a significant marketing analytics challenge posed by a real client organisation. This hands-on project allows you to demonstrate your ability to apply theory and analytics rigour to solve actual marketing problems creatively and effectively. 

The curriculum integrates marketing fundamentals and analytical methods to enable informed strategic decisions. 

• Term 1: Students take 4 compulsory taught modules
• Term 2: Students take 3 compulsory modules and 1 optional taught module, choosing from 3 bespoke options. 
• Term 3: Students take the Business Project along with 1 optional taught module, choosing from 2 bespoke options. 

Each taught module will typically be delivered over 10 teaching weeks, with around 3 contact hours per week per module. Students are expected to spend approximately 7–12 hours each week in non‑contact hours on independent study, assessment preparation, e‑learning, and exam revision. The total number of weekly contact hours may vary according to the module’s demands and the activities taking place in a given week.  

• Term 1 focuses on developing statistical modelling, marketing principles, analytics, and programming skills. 
• Term 2 advances to economics, marketing strategy, machine learning, and market intelligence, with specialist options such as pricing, data management, or risk analysis. 
• Term 3 culminates in your Business Project - a 45-credit team-based consultancy-style project with an external client - plus advanced optional study in digital marketing or causal inference. 

Teaching combines lectures, interactive workshops, case study discussions, practical sessions, and group projects to develop critical thinking, analytical rigour, and collaborative problem‑solving.  

All taught modules are 15 credits, and the business project in Term 3 will be 45 credits. The business project will put you into groups under the supervision of a faculty member to work with real-world external organisations. Students will be assessed on both individual and group components.

Positioned firmly at the intersection of marketing and the AI revolution, the programme combines core marketing principles with cutting‑edge data analytics, machine learning, and artificial intelligence applications. Hands‑on industry projects and optional tracks - such as Digital Marketing and Online Platforms or Causal Inference for Marketing - ensure you graduate ready to lead, innovate, and transform marketing practice.  

This holistic, end‑to‑end training enables you to identify emerging customer needs, optimise pricing models, enhance audience engagement, and design intelligent, evidence‑based solutions that can directly improve business performance and revenue growth. 

The programme is structured for the real business world, combining lectures with live case study analysis, collaborative workshops, and applied research. This approach ensures you build both the strategic mindset and practical problem‑solving skills required by employers. 

A highlight is the capstone group business project, an experiential learning module in which you partner with a real client organisation to solve a specific marketing challenge. Previous projects have ranged from planning product line expansions and entering new market segments to optimising multimillion‑pound marketing campaigns and designing and executing controlled marketing experiments. This direct exposure to client environments gives you tangible experience to showcase to employers. 

The programme is delivered by the Marketing & Analytics research group, whose faculty hold research degrees from the world’s top institutions in quantitative marketing and economics, and have worked with leading firms such as Google, Amazon, Unilever, and global consulting groups. This unique mix of academic leaders and senior industry practitioners ensures that every module combines cutting‑edge research with current industry application. 

From your first week, you are embedded in London’s marketing, analytics, and technology networks. You will have the opportunity to connect with senior executives, alumni, and thought leaders through guest lectures, workshops, and themed networking events - building industry relationships that can accelerate your career. 

We welcome ambitious, globally minded candidates who are passionate about marketing, dataanalytics, and innovation, and ready to excel in a rigorous, high‑impact postgraduate environment. 

You should bring a strong analytical mindset, an interest in AI‑driven decision‑making, and the drive to lead and innovate in a fast‑changing digital economy. While no prior coding experience is required, the programme places significant emphasis on Python programming, and a willingness to develop this skill from the outset is essential. Applicants should demonstrate quantitative aptitude and a genuine desire to leverage AI and data for strategic advantage. 

We look for: 

• Academic excellence & agility: Strong degree performance (2:1 or equivalent), critical thinking ability, and a track record of solving complex, real‑world problems. 
• Analytical & tech fluency: Quantitative strengths, interest in AI/machine learning, and readiness to apply data‑driven insights. 
• Innovation & creativity: Passion for problem‑solving, openness to experimentation, and curiosity about emerging technologies. 
• Purpose‑driven & entrepreneurial mindset: Resilience, resourcefulness, and a desire to create value with a positive social impact. 
• Collaborative skills: Emotional intelligence, teamwork experience, and enthusiasm for interdisciplinary collaboration. 

Relevant professional experience, leadership roles, or entrepreneurial activity are highly valued and should be highlighted in your personal statement. We seek applicants with clear career goals who can contribute meaningfully to a diverse, dynamic cohort of future marketing leaders. 

We expect candidates to be motivated, adaptable, and prepared to embrace challenges, positioning themselves for successful careers in leading organisations or as innovative entrepreneurs. 

Dedicated School of Management careers support 

As an MSc Marketing Science student, you’ll benefit from bespoke Careers support delivered by a specialist careers team. This includes: 

• One-to-one career coaching with professionally-certified, industry-focused Careers Consultants
• Access to our global alumni network, who are keen to offer advice and guidance
• Online resources which can be accessed on demand to support your career journey
• A Careers and Professional Development (CPD) Programme for PGT students.

At the centre of the CPD programme is a suite of Careers Electives – a series of weekly in-person and online sessions in the Autumn and Spring terms spanning two streams of sector focus: 

1. Finance, Accounting, and Banking
2. Management, Analytics, and Business.

By taking these electives, you will participate in: 

• Recruitment Readiness workshops to prepare for the graduate recruitment cycle
• Industry insights events to connect with alumni and recruiters in the School of Management
• Skills Shaping sessions to develop the transferable and technical skills employers value

UCL Central Careers resources 

In addition to the School of Management’s tailored support, you’ll also have access to UCL Careers’ extensive resources. Each year, over 1,000 employers participate in UCL Careers events, including: 

• Careers fairs and employer presentations
• Sector-themed weeks with networking opportunities and expert panels

 Where our graduates work